Module 1 Story Builder
Writing Your Story
Crafting a Compelling Story Your Audience Will Love
Tips for Creating A Powerful Brand Story Using Your Life Experiences
Content of Module 1:
Writing Your Story (1B Active link - other links inactive for now) The space below and to the left is reserved for future additional modules.
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OBJECTIVESIn Module 1B, Learners will be able to:
Step 1: INSTRUCTIONSHere are the basic instructions for what you will be doing in Module 1B:
AWARD!
Guess what!? If you have read the above instructions, and you understand them, you have just completed Step 1!
That means, you get your first award! Click on the button below, and then continue on to Step 2: Demonstration. Step 3: CONTENTImagine you are at a business meeting and your colleagues are telling how they got started as an entrepreneur. After a time of this, one of them turns to you and says, "What's your story? How did you get started?"
Do you know what you would say? If you don't, this module will help you navigate through the process so that you can confidently tell your story and draw others to it, to you, and to your business! Let's go! 1. CONNECT People want to relate to your story. Share your journey with true emotion. Explain the moment when your idea that helped others was born, or the moment the brand went from idea to reality. Try and deliver your message to one person – your ideal client or customer, as simply as you can. This is your opportunity to personalize your story. Talk about the emotion behind your story. Why did you start, what struggles did you overcome and have to face to get to this idea? Identify your mission. When you connect your mission to your founding story, you energize and motivate your audience. 2. VALUE When crafting your story, write out the key elements that give value to the reader/listener. To offer value, ask yourself these questions: -What is the ONE key takeaway the audience is walking away with? Try to summarize this in one sentence or less so that the message is does not confuse the audience. -What is the end result your audience receives from reading/listening to your story? Are they inspired; do they have an action plan that they now want to use to help them get to the next level of their life? Remember to always think of the other person. We are here to serve. -What will transform in your audience’s life if they continue to subscribe to your story? For example, do you want to push them to act on their dreams, to eat healthier, to take that trip? The transformation should be closely tied to the testimony. 3. OVERCOME Highlight a core problem your audience has and the solution in which you have discovered to help them overcome it. You’ll want to give your readers/listeners hope as they are engaged in your story. At this stage of your story, your audience is so emotionally connected into your personal journey that they visualize themselves conquering their own problems and achieving their goals. Your testimony gives others hope that it is possible to overcome the obstacles we face, whatever they may be. AWARD!
If you have read the content above, and you understand it, you have completed Step 3 - Content.
Click on the button below to receive your award, and then continue on to Step 4: Implementation Step 4: IMPLEMENTATIONBelow is a link to your activity for this module, a workbook you can download, save, then print if you would like to write your answers out.
AWARD!
If you have completed the workbook, you have completed Step 4 - Implementation
Click on the button below to receive your award, and then continue on to the Optional Storyjumper Activity if you would like to, or skip it to go on down to your Certificate. *See the Certificate below the Optional Storyjumper Activity
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OPTIONAL STORYJUMPER ACTIVITY
Module 1B
It's time to show & tell your story! Let's make a book!
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BONUS ACTIVITY!
This is an optional activity to add more creativity to your story. Now that you have filled out the worksheet and put together your thoughts into story format, it's time to see your work in print! Storyjumper is an online platform that allows you to create a storybook from your own input into the program. It is free to use and lots of fun! |
This concludes our Write Your Story module.
I hope you have enjoyed this module & that you feel more confident to share your stories with others to build trust with your audience & attract them to your business.
I hope you have enjoyed this module & that you feel more confident to share your stories with others to build trust with your audience & attract them to your business.
(Link is inactive for right now)